SOME DECADES ago Bartleby was covering the results of a company that was then in the FTSE 100 index. He was ushered into the offices of the firm’s public-relations outfit, whereupon the smooth-talking PR man (still a titan of the industry today) launched into a ten-minute monologue about the company’s strategy. At that point a subordinate popped his head around the door and the PR man was called away. “Thank goodness he’s gone,” said the chief executive. “Now I can tell you what is really happening.”
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