Before Google’s disastrous social network Google+ came the less remembered Google Buzz. Launched in 2010, Buzz survived less than two years. But its mishandling of people’s personal data motivated the first in a series of legal settlements that, though imperfect, are to this day the closest the US has come to establishing extensive rules for protecting privacy online.
When users set up a Buzz account, Google automatically created a friend network made up of people they email, horrifying some people by exposing private email addresses and secret relationships. Washington regulators felt compelled to act, but Google had not broken any national privacy law—the US didn’t have one.
The Federal Trade Commission
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