When Elon Musk took over Twitter in October 2022, experts warned that his proposed changes—including less content moderation and a subscription-based verification system—would lead to an exodus of users and advertisers. A year later, those predictions have largely borne out. Advertising revenue on the platform has declined 55 percent since Musk’s takeover, and the number of daily active users fell from 140 million to 121 million in the same time period, according to third-party analyses.
As users moved to other online spaces, the past year could have marked a moment for other social platforms to change the way they collect and protect user data. “Unfortunately, it just feels like no
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