Zhang Xiaomeng, who lives in Beijing’s expensive central business district and runs her own design agency, had been putting off downloading Pinduoduo. Despite its popularity, she disliked how it gamified shopping, particularly a feature that prompts users to enlist their friends to click on a link in exchange for a price cut. This year, she finally gave in. “Things there are cheap,” she says.
Pinduoduo shares a parent company with Temu, the blockbuster retail app that has permeated US online shopping in recent years. The success of PDD Holdings, which owns both, has come in spite of economic headwinds and intense competitive pressures in China. But an
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