Tech product launches in 2023 have become predictable: Everything now comes with generative AI features that will serve up chatty but knowledgeable text or mind-blowing images. The rollout of the iPhone 15 this week shows Apple opting to Think Different.
The new device comes with the A17 Pro processor, an Apple-designed chip to put more power behind machine-learning algorithms. But the features highlighted at the launch event yesterday were generally subtle, not mind expanding. The company appears focused on AI that is intuitive not generative, making artificial intelligence a part of your life that smoothes over glitches or offers helpful predictions without being intrusive. Apple made a similar choice to
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