Home to fine cheese, breathtaking scenery and footballing politics (FIFA HQ overlooks Lake Zurich), Switzerland’s largest city is also a financial juggernaut. The central square of Paradeplatz is its beating heart, where the Swiss banking system pumps venture capital funding into a thriving tech ecosystem—around CHF 72 million (more than $1 billion) was poured into Zurich startups alone in 2023.
Fintech is a natural major player, but if the banking industry is the ecosystem’s engine, innovation is its fuel. Many of the city’s most exciting startups began life as student projects at its world-leading universities, which provide a steady flow of great thinkers.
“Zurich is
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