The Hottest Startups in Madrid in 2024

Having spent many years as second fiddle to Barcelona, Madrid surpassed its Catalan cousin in 2023 with startups securing €605 million ($672 million) investment above Barcelona’s €457 million ($507 million). “Lots of Latin American talent is arriving thanks to the recent entrepreneur visa and talent programs run by Telefonica to bring promising startup founders from Mexico, Argentina, Columbia and Venezuela,” explains Bu Haces, innovation consultant at Madrid’s Impact Hub.

The city has seen solid growth in transportation, mobility and fintech startups during the last three years with AI and deep tech supercharged by an astonishing 56 universities. “The business schools in particular are providing lots of startup networking opportunities, and

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