AMERICA’S TECH giants make ungodly amounts of money. In 2021 the combined revenue of Alphabet, Amazon, Apple, Meta and Microsoft reached $1.4trn. These riches come from a wide and constantly expanding set of sources: from phones and pharmaceuticals to video-streaming and virtual assistants. Analysts expect the tech quintet’s combined sales to have surpassed $340bn in the first three months of 2022, up by 7% compared with the same period last year. In a quarterly ritual that kicks off on April 26th, when the big five start reporting their latest earnings, the staggering headline numbers will once again turn into headline news.
Big tech firms are understandably eager to trumpet these
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