The European Union has launched a formal investigation into Chinese shopping platform Temu, citing concerns that the platform is selling illegal products and has been designed in a way that is addictive for consumers.
“There is a real suspicion that not enough is done—not in an effective way—to really prevent the dissemination of illegal products,” an EU Commission official told reporters on Thursday morning, declining to be named. Potentially illegal products included pharmaceuticals, toys, and cosmetics, they said.
Although Temu frequently removes illegal products, these products reappear again very quickly, another official said. “So we believe some of the controls in place are not working properly.”
Earlier this year, the trade association
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