The Cybertruck Must Be Huge—or It Will Dig Tesla’s Grave

Stupid. Divisive. Fugly. The Hummer shouldn’t have sold in numbers, but it did. Might Elon Musk pull off a similar trick with the stainless steel Cybertruck?

Forty-six months after the official unveiling—when design chief Franz von Holzhausen famously shattered the prototype’s Armor Glass with the spirited throw of a metal ball—yesterday’s Cybertruck Delivery Event confirmed that Tesla’s Texan Gigafactory is finally now slowly spitting out Cybertrucks.

With an estimated 2 million preorders from self-styled “reservationists,” this Blade Runner–inspired electric pickup could make the world’s most wealthy man even more unfeasibly rich. If half of those $100 refundable deposits stack up, that’s revenue of more than

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