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Companies are used to celebrating addition. Profits, customers and share prices should go up rather than fall. Innovation is the adding of new products. Larger numbers are a measure of career success: managers climb the corporate ladder by taking on more reports, running heftier budgets and trousering bigger salaries. Genuine superstars don’t just add. They multiply. The best software programmers are tagged as “10x developers”, for supposedly being ten times more productive than their peers.
Firms are not always opposed to
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