Love it or hate it, you have to admit Temu had a banger year. Launched in late 2022, the Chinese-owned ecommerce site, known for selling a vast array of astonishingly affordable goods, took only two years to become a household name in the US. Over the past 12 months, it has topped download charts, surpassing other viral apps like ChatGPT and Threads, and now operates in dozens of countries around the world. Even its biggest rival, Amazon, recently introduced a Temu clone called Amazon Haul that closely resembles the original, both in terms of its logistics supply chain and user interface.
Temu is projected to earn more than $50 billion
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