A $5.93 mobile phone holder seemed like a gamble worth taking for Michelle Zhang. During the past year, she has become a regular shopper on the cut-price ecommerce app Temu, mostly purchasing home and kitchen appliances. “Things on Temu are usually less than half of their prices on Amazon, and you don’t have to purchase in bulk,” she says, “even though some cups I bought broke easily, I got refunded pretty conveniently.”
Since launching in the US in September 2022, Temu—owned by the Chinese internet giant PDD Holdings, which also operates the massive ecommerce platform Pinduoduo—has leapt to the top of app stores, largely on the back of consumers like
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