A month ago, the consulting company Accenture presented a potential client an unusual and attention-grabbing pitch for a new project. Instead of the usual slide deck, the client saw deepfakes of several real employees standing on a virtual stage, offering perfectly delivered descriptions of the project they hoped to work on.
“I wanted them to meet our team,” says Renato Scaff, a senior managing director at Accenture who came up with the idea. “It’s also a way for us to differentiate ourselves from the competition.”
The deepfakes were generated—with employees’ consent—by Touchcast, a company Accenture has invested in that offers a platform for interactive presentations featuring avatars of real or synthetic
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