In the summer of 2016, teenagers Anastasia Georgievskaya and Ivan Novikov were walking along London’s South Bank, picking their way past the food stalls lining the Thames, when they caught an aroma of fried doughnuts that instantly reminded them of childhood.
At dinner that night, the couple started to wonder: If one of them hadn’t been there, would there have been a way to digitally recreate that doughnut smell and transmit it to a distant device—to share in that moment, even if they were miles apart? “At the time, we couldn’t find anything doing it on the market,” explains the now 24-year-old Georgievskaya. “We kept coming back to the idea
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