Sellers Call Amazon’s Buy Box ‘Abusive.’ Now They’re Suing

In 2015, merchants selling their wares on Amazon began to notice that whenever one of their products began to fly off the virtual shelves, the e-commerce powerhouse itself would seem to quickly come out with its own, cheaper version. Unable to compete on price, the retailers’ own sales would begin to tail off. They soon started to suspect something fishy was going on. Nine years later, they have decided to act.

Last week, retailers in the UK filed a $1.27 billion class action against Amazon, accusing the company of abusing a position of strength to squeeze third-party sellers on its marketplace and boost sales of its own products.

The lawsuit, the

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