On the evening of May 12, Keith Gill posted an image to his X account, depicting a man sitting forward in his chair. It’s a popular meme, used to say something like It’s time to get serious. Shortly after the New York Stock Exchange opened for trading the following morning, the stock for video game retailer GameStop was up by more than 50 percent. It was no coincidence. Nor was it when the stock plunged today, following lackluster earnings reported by GameStop and a rambling YouTube livestream in which Gill declared his continued faith in the company.
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