Nvidia has acquired synthetic data firm Gretel for nine figures, according to two people with direct knowledge of the deal.
The acquisition price exceeds Gretel’s most recent valuation of $320 million, the sources say, though the exact terms of the purchase remain unknown. Gretel and its team of approximately 80 employees will be folded into Nvidia, where its technology will be deployed as part of the chip giant’s growing suite of cloud-based, generative AI services for developers.
The acquisition comes as Nvidia has been rolling out synthetic data generation tools, so that developers can train their own AI models and fine-tune them for specific apps. In theory, synthetic data could create
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