Norway is doubling down in its long-running fight against Meta over users’ data. The country’s privacy watchdog, Datatilsynet, says it is already investigating the company’s new ad-free subscription model, less than a week after the service was launched across Europe.
Meta started rolling out its new model last week, giving Facebook and Instagram users who live in the European Union, Norway, Iceland, Lichtenstein, and Switzerland the option to opt out of seeing ads in exchange for €9.99 ($10.50) a month. Meta has said that subscribers’ personal information will not be used for ads on Facebook and Instagram. But Line Coll, director of Norway’s data
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