A majority of US TikTok creators don’t believe the platform will be banned within a year, and most haven’t seen brands they work for shift their marketing budgets away from the app, according to a new survey of people who earn money from posting content on TikTok shared exclusively with WIRED.
The findings suggest that TikTok’s influencer economy largely isn’t experiencing existential dread after Congress passed a law last month that put the future of the app’s US operations in jeopardy. The bill demands that TikTok separate from its Chinese parent company within a year or face a nationwide ban; TikTok is challenging the constitutionality of the measure in court.
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