For the past eight months, Europeans uncomfortable with the way Meta tracks their data for personalized advertising have had another option: They can pay the tech giant up to €12.99 ($14) per month for their privacy instead.
Launched in November 2023, Meta introduced its “pay or consent” subscription model as fines, legal cases and regulatory attention pressured the company to change the way it asks users to consent to targeted advertising. On Monday, however, the European Commision rejected its latest solution, arguing its “pay or consent” subscription is illegal under the bloc’s new digital markets act (DMA).
“Our preliminary view is that Meta’s “Pay or Consent” business model is in breach
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