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MORE THAN 100m Americans will tune in on February 11th to the Super Bowl, the biggest event in the country’s sporting calendar—and in its television schedules. In 2023 the audience for the football game (the American sort) was more than double that of the next-most watched broadcast that year. Although much TV viewing has migrated to streaming platforms, when Americans want to watch sport, old-school “linear” TV is where they go.
Is that about to change? On February 6th three of
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