YouTube has updated its rulebook for the era of deepfakes. Starting today, anyone uploading video to the platform must disclose certain uses of synthetic media, including generative AI, so viewers know what they’re seeing isn’t real. YouTube says it applies to “realistic” altered media such as “making it appear as if a real building caught fire” or swapping “the face of one individual with another’s.”
The new policy shows YouTube taking steps that could help curb the spread of AI-generated misinformation as the US presidential election approaches. It is also striking for what it permits: AI-generated animations aimed at kids are not subject to the
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