In her new memoir, Burn Book, Kara Swisher cites a 2014 profile that dubbed her “Silicon Valley’s Most Feared and Well-Liked Journalist.” She might prefer to downplay the first and emphasize the second. Some people would switch that around. But there is no dispute about Swisher’s impact: When it comes to tech punditry, she’s at the top of the heap.
No tech journalist has built a bigger brand for herself. Her three-decade career is a study in hard work and uncommon confidence. She rose from being a reporter at The Washington Post to The Wall Street Journal’s internet reporter and then, in her biggest leap, the cofounder of the All
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