Instagram Will Let You Make Custom AI Chatbots—Even Ones Based on Yourself

Meta announced today that it will offer people a tool called AI Studio to build virtual characters with custom personalities, traits, and interests—including ones based on their own personalities. If you’re a creator, you’ll also be able to have your digital doppelgänger interact with fans in the DMs.

“Every creator can build an AI version of themselves or an assistant that their community can interact with,” Zuckerberg said during a fireside chat with Jensen Huang, CEO of Nvidia, the chipmaker at the center of today’s artificial intelligence boom thanks to its all-important GPU chips. Meta says AI Studio will start rolling out to Instagram Business account users today and will

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