Idris Elba learned about crypto at the same time as almost everyone else: when prices went through the roof. The British actor and filmmaker, best known for his roles in TV series The Wire and Luther, watched on during the pandemic as his celebrity peers tried to get in on the action.
In 2021, sensing an opportunity to cash in on the fervor, crypto businesses spent hundreds of millions of dollars recruiting celebrities to endorse their services. Likewise, celebrities jumped at the chance to use their cachet to earn a quick buck, releasing their own lines of non-fungible tokens (NFTs), for example, or their own crypto coins.
While others were filling
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