Meta just launched its first ad-free option for Facebook and Instagram. The update is in response to the European Union’s General Data Protection Regulation, passed in 2018. Subscriptions for the ad-free experience are only available to users located in the EU as well as Iceland, Liechtenstein, Norway, and Switzerland.
In these locations, anyone 18 and older on Facebook or Instagram now gets to decide whether they want to use the social media platforms for free or pay €10 every month for ad-free access. Meta provides the ad-free option without charge to users who are younger than 18.
What happens if you sign up? “We don’t use any data for ad purposes
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