The announcement of Threads, Meta’s Instagram-Twitter hybrid, had been met with confusion and skepticism. Then, when it launched yesterday, 30 million people signed up within hours.
Threads, the latest of Meta’s copycat innovations, faces a long slog in its bid to topple Twitter as the microblogging platform of choice. It has jumped into a feeding frenzy for users that has grown increasingly heated since Elon Musk bought the platform last year. But Threads comes with big potential, thanks to its polished tech, built-in user base, and a reputation for better moderation that’s likely to please big-money advertisers.
The platform also arrives at a
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