How Do You Solve a Problem Like Polestar?

If you’re thinking of getting a Polestar, you might want to keep in mind the premium EV brand may not be a standalone for much longer, if predictions from auto industry analysts and academics are anything to go by. “Fold it back into Volvo,” advises Peter Wells, a business professor and director of the Centre for Automotive Industry Research at Cardiff University in Wales.

Polestar started life in 2005 as the brand name for a Volvo-tuning, gasoline-powered Swedish motorsports team. It was transformed into an EV marque when Volvo bought the team 10 years later. Polestar has operated independently of Volvo since 2017, but both still have production facilities next

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