It’s now well understood that generative AI will increase the spread of disinformation on the internet. From deepfakes to fake news articles to bots, AI will generate not only more disinformation, but more convincing disinformation. But what people are only starting to understand is how disinformation will become more targeted and better able to engage with people and sway their opinions.
When Russia tried to influence the 2016 US presidential election via the now disbanded Internet Research Agency, the operation was run by humans who often had little cultural fluency or even fluency in the English language and so were not always able to relate to the groups they were
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