Google Rebrands Its AI Chatbot as Gemini to Take On ChatGPT

When OpenAI’s ChatGPT opened a new era in tech, the industry’s former AI champ, Google, responded by reorganizing its labs and launching a profusion of sometimes overlapping AI services. This included the Bard chatbot, workplace helper Duet AI, and a chatbot-style version of search.

Now Google is consolidating many of its generative AI products under the banner of its latest AI model Gemini—and taking direct aim at OpenAI’s subscription service ChatGPT Plus.

Google announced today that Bard, its experimental chatbot hurriedly launched last March, is now called Gemini—taking the same name of the text, voice, and image capable AI model that started powering the Bard chatbot back in December. Gemini is

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