Pennies were pinched in Mountain View last year. For much of its existence as a public company, Google had made a headline-grabbing acquisition at least once a year as it used the profits from its surging ads business to bet on new frontiers. Billions of dollars went to scooping up Motorola, Nest, HTC, and Fitbit to build up its hardware business. Apigee, Looker, and Mandiant rounded out Google’s cloud computing unit. But Alphabet’s latest annual report reveals that the splurging stopped in 2023.
Alphabet omitted a section describing acquisitions over the past year in the annual report filed this week to the US Securities and
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