Generative AI Is Coming for Sales Execs’ Jobs—and They’re Celebrating

Wining and dining, wooing clients with creative offers, and cashing big bonuses provide the glamor to sales work. Drafting answers to hundreds of dull questions posed by a prospective customer’s request for proposals? That’s just drudgery. Mercifully for workers, after months of speculation about ChatGPT-style AI taking over white-collar work, the corporate chore of responding to RFPs is one of the first that generative AI is disrupting.

In April, communications software maker Twilio introduced RFP Genie, a generative AI tool that digests an RFP, scours thousands of internal files for relevant information, and uses OpenAI’s GPT-4 to generate a suitable response. The company’s sales staff simply copy and paste the

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