THE FOOTBALLERS look realistic at first sight but, on closer inspection, something is wrong. Their faces are contorted, their limbs are bending in alarming directions, the ball is slightly egg-shaped. Strangest of all, running across one footballer’s left leg is the ghostly trace of a watermark: Getty Images.
Generative artificial intelligence (AI) has caused a creative explosion of new writing, music, images and video. The internet is alive with AI-made content, while markets fizz with AI-inspired investment. OpenAI, which makes perhaps the most advanced generative-AI models, is valued at nearly $90bn; Microsoft, its partner, has become the world’s most valuable company, with a
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