Google got to where it is mostly by offering free services stuffed with ads, but it has increasingly experimented with a different business model: selling subscriptions for extra perks. Its first subscription offering, debuted in 2006, provided additional photo storage for users who didn’t want to have to hit the delete button. You can now pay Google for extra space for emails and documents, too, or to keep recordings from Nest security cameras and remove ads from YouTube. Today the company added a major new pitch to its subscription slate—it’s asking people to pay extra to access a smarter AI chatbot and more capable
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