WORTH NEARLY $1TRN, Facebook is the world’s sixth-most-valuable company. Its revenues have grown by 56% in the past year, and its share price by more than a quarter. Nearly 3bn people use its products every month. Why would such a glittering success change its name, as the Verge, a news site, reports it plans to within days?
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The likely official reason for the rebranding, which Facebook has not confirmed, is that the firm has outgrown the social network that Mark Zuckerberg started 17 years ago in a Harvard dorm. Today it encompasses other social apps (Instagram,
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