When a Finn talks to an AI helper like ChatGPT, they often get the sense that something is subtly wrong. “You really feel that this conversation is not the way that you would have a discussion in Finland,” says Peter Sarlin. For a start, Finnish people are known for a blunt approach to dialog and chatbots are usually tuned to be overly courteous. But there’s also the fact that most leading chatbots and the large language models behind them are developed in the US and trained on mostly US data. Cutting-edge AI products often come with a tonality that is essentially American.
Sarlin, founder and CEO of Helsinki-based Silo AI,
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