Epic Games today officially launched a rival app store for iOS in the European Union, marking the first time Apple’s own App Store has had to face a serious rival. The Epic Games Store will initially offer Epic’s games, including Fortnite, for users to download onto their iPhones, with plans to start onboarding third-party developers’ games beginning in December.
The launch, the most dramatic outcome of a series of new EU tech rules passed over the last year, imports the long-standing rivalry between Epic and Apple onto European soil. Epic says its app store will take a maximum 12 percent commission on sales, undercutting Apple’s App Store, where fees can
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