Thirteen months ago, Linktree, the link-in-bio company that allows creators to collect links to different platforms in a single, easily digestible page, announced its latest funding round. The $110 million of investment from financial backers including Index Ventures and Coatue Management put Linktree in a pretty enviable position: It was valued at $1.3 billion.
Just over a year on, things look different. On his Instagram account, Meta CEO Mark Zuckerberg announced that Instagram users can now add up to five links to their bio on the app. “Probably one of the most requested features we’ve had,” he wrote.
Creators have reacted with joy at being able to more easily integrate outside links
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