Design platform Canva launched in 2013 with the aim of democratizing visual creation through features like templates and drag-and-drop graphics. It focused on ease, offering a design suite less daunting for nonprofessionals than tools like Adobe’s Photoshop, and simplified access with a web platform and freemium model. Since then, the Sydney-headquartered company has grown to 170 million monthly active users and an 11-figure valuation.
But with the advent of generative AI, it’s having to innovate to keep its place. Cofounder and CEO Melanie Perkins insists she never saw AI as an existential threat and is excited to embrace it: This year, Canva acquired text-to-image
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