President Trump’s seeming determination to keep Chinese EVs out of the US is not stopping BYD’s expansion plans, with the EV giant announcing today that it is bringing its premium sub-brand Denza to Europe.
Sitting between the BYD main brand and its luxury high-end marque Yangwang, Denza is aiming to slot right into the premium auto market. The customers of Audi, BMW, and Mercedes all seem likely targets, even if Denza’s executive vice president Stella Li was reluctant to confirm that to journalists at the brand-hosted launch in Milan, Italy.
The move to launch Denza in the EU could perhaps not come at a better time for BYD. Cui Dongshu, the
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