Sixteen years ago, software developer Jeremy Vaught created the Twitter handle @music to curate news and share stories about, obviously, music. Tens of thousands of Tweets later, he’d built a following of more than 11 million. Then, last week, Twitter—now rebranded as X—took the handle off him. An email from X, which Vaught posted to the platform, offered him no explanation but told him he could choose one of three other handles: @music123, @musicmusic, or @musiclover. All three were held by other users and so would presumably have to have been taken off them. He has since been assigned @musicfan.
“16 years ago, I created @music and have been running
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