Bose might have turned 60, but the audio company seems to be firmly settling into its graduate school era. After late founder Amar Bose donated majority ownership to MIT in 2011—a little-known fact—it became higher-ed’s most valuable audio brand, and broadened its focus. Gone are the days of wired speakers, or a few paltry headphone options to pair with your stylish Bose Wave CD radio.
In the past four years with CEO Lila Snyder—a former 15-year McKinsey consultant who is herself an MIT graduate with a master’s in mechanical engineering—Bose has seemingly righted a ship that appeared to be banking toward shore.
Snyder and her
→ Continue reading at WIRED
