Bluesky has seen massive growth in the weeks following the US election. As of Tuesday, there are 24 million users on the social media platform. With great engagement comes great responsibility, which means Bluesky CEO Jay Graber has to do a lot to keep her promise to not “enshittify” the platform with ads while still funding its explosive growth.
On Tuesday, during WIRED’s Big Interview event in San Francisco, she vowed to keep that promise, saying that the company is still “focused on making sure it’s a good experience [for users] as we scale,” she said.
Enshittification, as its known, generally comes as social media platforms expand and need to squeeze
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