Apple has a history of succeeding despite being late to market so many times before: the iPhone, the Apple Watch, AirPods, to name a few cases. Now the company hopes to show that the same approach will work with generative artificial intelligence, announcing today an Apple Intelligence initiative that bakes the technology into just about every device and application Apple offers.
Apple unveiled its long-awaited AI strategy at the company’s Worldwide Developer Conference (WWDC) today. “This is a moment we’ve been working towards for a long time,” said Apple CEO Tim Cook at the event. “We’re tremendously excited about the power of generating models.”
That may be so, but Apple also
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