Apple is finally getting into the generative artificial intelligence game—with a little help from an unlikely partner in OpenAI.
Apple CEO Tim Cook announced Apple’s long-awaited AI reboot at the company’s Worldwide Developer Conference in Cupertino, California, today. What the company is calling “Apple Intelligence,” available in beta this fall, includes a handful of features that will shape the iPhone, iPad, and Mac experiences in ways large and small. Apple also gave Siri, its currently limited voice assistant, a significant generative AI overhaul.
Apple also announced that it will incorporate outside AI models into its software, starting with OpenAI’s ChatGPT later this year, making clear that the experience will be opt-in
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