THE APPLE will surely fall, even if ever so slowly. When Tim Cook took the helm from Steve Jobs, the firm’s co-founder, a decade ago, even the most boosterish Apple fanboys worried that the company was destined to decline. Without Apple’s original Willie Wonka, the digital chocolate factory was about to be run by an automaton who made his career organising global supply chains and scrutinising spreadsheets. How could someone with so little dazzle inspire Apple employees to continue creating “insanely great” products, in Jobs’s famous formulation?
It turned out Mr Cook could. As he celebrates his tenth anniversary as Apple’s boss on August 24th, no one is likely to
→ Continue reading at The Economist
