Car enthusiasts mourn the commoditization of propulsion. Once petrolheads would have chosen a BMW for its sonorous straight-six or a Mercedes-AMG for its thunderous V8. Now many believe that distinctiveness is rapidly diminishing. Electric cars might provide mad, silent thrust, but a common complaint is they are mostly indistinguishable for the character of their drivetrains.
Carmakers worry about this too. Their engineering DNA is less apparent in the EV age, leaving them more reliant on design, brand power, and other types of technology to differentiate their cars and keep their customers. There’s no point trying to trump the competition on power when the quickest Teslas and Lucids already have far
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