Amazon Prime Day has become a destination for shoppers looking to score great deals. The price drops can be substantial—sometimes upwards of 40 percent off an item—but without knowing a product’s price history, it’s impossible to know whether a deal is really a deal. Consumers have long used third-party price trackers to fill in this gap, but now Amazon says it will allow some users to access this information through a quick chat with its AI shopping bot, Rufus.
Take, for example, this week’s offer on LifeStraw’s personal water filter. As part of Prime Big Deal Days, the filter was available at $10, half off its original price of $20,
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