Anyone who has shopped on Amazon will have seen the Buy Box with its peppy yellow and orange Add to Cart and Buy Now buttons. The US Federal Trade Commission has seen it too, and made it central to an antitrust case filed against Amazon today.
The long-anticipated government complaint, joined by 17 state attorneys general, alleges that the ecommerce giant illegally monopolizes online shopping, lowering quality and hiking prices for consumers. “Amazon is now exploiting its monopoly power to enrich itself while raising prices and degrading service for the tens of millions of American families who shop on its platform and the hundreds of thousands of businesses that rely
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